Cedar & Co. runs high-converting Facebook and Instagram ad campaigns exclusively for local service businesses: HVAC, plumbing, cleaning, landscaping, and more. We know your market, and we know what converts.
From 4 leads/month to 38 booked service calls in 60 days. Managed $3,800 in ad spend with a 4.1x return on investment.
We don't do everything. We do paid social exceptionally well. Every service we offer is tailored to the unique challenges of local, service-area businesses.
We build, launch, and manage full-funnel campaigns on Meta that target your ideal customers within your service area. From awareness to booked appointment, we own the whole journey.
We design native Lead Form ads and landing page campaigns that capture high-intent customers ready to book. Every lead is tracked, qualified, and delivered straight to your CRM or inbox.
Great ads need great creative. Our team writes persuasive ad copy and designs scroll-stopping visuals built to convert, no stock-photo mediocrity, no generic templates.
We layer in smart retargeting sequences to re-engage website visitors and use your best customers to build lookalike audiences that find more people just like them.
You'll always know where your money is going. We provide weekly performance summaries, monthly strategy calls, and a live dashboard so you can check in anytime.
Service demand isn't flat. It peaks. We build custom seasonal campaign calendars that ramp up your spend when customers are most likely to book and scale back when they're not.
We've refined our onboarding and launch process so most clients are live with campaigns within 10 business days. No lengthy contracts, no confusing jargon.
We start with a 30-minute strategy call to understand your business, service area, and goals. We'll review your existing ad accounts (if any) and identify the biggest opportunities for growth.
Our team builds your campaign architecture: audiences, messaging hierarchy, creative concepts, and landing page recommendations. You review and approve everything before we spend a cent.
We launch your campaigns with a testing budget, then analyze data daily in the first two weeks. We cut what's not working and double down on what is, fast. You'll get your first report within 7 days.
Once we've proven what works, we scale confidently. You'll have a monthly strategy call with your dedicated account manager to review results, plan new campaigns, and align on business goals.
We don't chase vanity metrics. Every result below ties directly to revenue: leads generated, jobs booked, and return on ad spend delivered.
We launched a hyper-local Facebook campaign targeting homeowners aged 35β65 ahead of the summer cooling season. Within 45 days, Summit's phone was ringing off the hook.
A two-person cleaning operation with an inconsistent client roster. We built a recurring-client acquisition funnel on Instagram that now fills their calendar 4 weeks out, every week.
Oakfield had great word-of-mouth but no online presence. We built their brand awareness and lead gen campaigns from scratch, taking them from 2 to 19 new project quotes per month.
We let our clients do the talking. These are unedited reviews from service business owners who've worked with Cedar & Co.
"I was spending $1,500 a month on Google Ads and getting almost nothing. Cedar & Co. switched us to Meta, rebuilt our targeting, and we booked 22 jobs in the first month. I wish I had found them sooner."
"The team at Cedar is incredibly professional. They explained everything in plain English, kept us in the loop with weekly updates, and our cost per lead dropped from $78 to $21 in just six weeks. That's real money."
"As a small landscaping company competing against much bigger outfits, I needed every dollar to count. Cedar built us a smart, seasonal campaign strategy that now generates more leads in spring than we can handle. A great problem to have."
Cedar & Co. was founded in 2018 by former in-house marketers who were tired of watching generalist agencies burn local service budgets on campaigns that didn't understand the economics of a $250 HVAC call or a $150 landscaping quote.
We built a focused practice around one thing: helping local service businesses, including HVAC, plumbing, cleaning, pest control, landscaping, roofing, and more, use paid social to reliably fill their calendars and grow their revenue.
We're not an enormous agency. We cap our client roster intentionally so every account gets senior-level attention. If you work with us, you'll always talk to the person managing your account.
Fill out the form and one of our strategists will be in touch within one business day. Your initial consultation is completely free, no pitch, no pressure, just an honest conversation about what's possible for your business.
We'll review your current ads (or lack thereof) and share exactly what we'd do differently.