Only Orbits combines AI-written narrative, file-first import, an AI site builder, and creative generation in a single agency-priced workspace. Most tools do one or two of these; the rest live in other subscriptions.
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The Best Agency Reporting Software, Compared
Every major reporting tool can put numbers in front of a client. The differences that matter to an agency are whether the report writes itself, whether it works when there is no connector, and whether the price fits a shop that bills clients rather than an enterprise data team. Here is an honest, side-by-side look, including where each competitor genuinely wins.
Agency reporting software, side by side
| Feature | OrbitsBest for agencies | Databox | Whatagraph | Swydo | DashThis |
|---|---|---|---|---|---|
| AI-written report narrativeThe written story clients actually read, drafted from the data. | Yes: every plan | None | None | None | None |
| File / CSV / screenshot importGet data in from a file when there is no connector. | CSV, PDF, screenshots | Sheets/CSV via integrations | Custom data via API / sheets | None | CSV import |
| Native integrations / connectorsOrbits does not claim the widest catalog: file import covers the gap. | 30+ integrations | Yes: large catalog | Yes: large catalog | Yes: PPC-focused catalog | Yes: 30+ connectors |
| Report templates | SEO, paid, social, email, ecommerce | Dashboard & report templates | ✓ | ✓ | Preset dashboard templates |
| White-label / own-your-brandOrbits Free shows Orbits branding; Plus removes it and adds Client reports. | Plus and Pro | On higher tiers | Yes (premium plans) | ✓ | Yes (higher tiers) |
| Scheduled delivery (email / Slack) | Email + Slack, on autopilot | Yes (snapshots/email) | Yes (email) | Yes: its specialty | Yes (email) |
| Client portal / share links | Branded share links | Viewer access | Share links | Share links | Shareable dashboards |
| Publish as client siteBuild a client-facing site with working forms, not just a share link. | Yes: Sites | None | None | None | None |
| Generated creative / contentMake images, video and audio in the same workspace. | Yes: images, video and audio | None | None | None | None |
| Free AI tools | Yes: 20+ free tools | None | None | None | None |
| BenchmarksPeer benchmarking is Databox's known strength; Orbits does not do it. | None | ✓ | None | None | None |
| Price anchor | Free plan; paid from $20/mo | Pro $159/mo annual; Growth $399/mo annual | Go €199/mo annual; Boost €399/mo annual; Max custom | €69/mo monthly; €62/mo annual | $44/mo annual, priced by dashboard count |
Based on publicly available information and vendor pricing as of June 2026. Verify current details with each vendor.
Why Orbits leads for agencies
Start on Free at $0, with Orbits branding shown. Plus, at $20 per month, removes the branding and adds Client reports (beta), so you can prove the workflow before you commit real budget.
Paste a CSV, upload a PDF, or screenshot any dashboard and AI structures it into charts and tables. A client tool with no integration anywhere is never a reporting gap.
Orbits is built around the branded, narrated report your client opens, instead of a dashboard you translate into a deliverable by hand each month.
Where each tool is strong
No single tool wins every row, and pretending otherwise would not help you choose. Here is the fair case for each competitor, so you can match the tool to the job in front of you.
- DataboxPeer benchmarks and live performance dashboards for teams that live in their numbers daily.
- SwydoDependable, simple scheduled PPC reporting from mainstream ad platforms.
- WhatagraphEnterprise-scale data transfer and a deep connector catalog for larger data teams.
- DashThisThe simplest possible setup for a handful of mainstream-connector dashboards.
Pick the report your clients actually open
Start free, import the data you already have, and ship a branded, AI-narrated client report before a competitor's demo would even be scheduled.
Frequently asked questions
What is the best agency reporting software?
It depends on the deliverable that matters to you. For agencies whose monthly product is a branded, narrated client report, Orbits leads because it combines AI-written narrative, file-first import, client sites, and creative in one agency-priced workspace. Databox is strong if you live in live dashboards, and Swydo, Whatagraph, and DashThis each win narrower niches. The grid above lays out the trade-offs honestly.
What is the best free agency reporting software?
Orbits has a free plan at $0, which shows Orbits branding. Plus, at $20 per month, removes the branding and adds Client reports (beta) with the AI narrative. Looker Studio is also free but is a visualization canvas rather than a client-reporting workflow, so you still assemble connectors and write the narrative yourself.
What is the best agency reporting software for AI-written reports?
Orbits. AI narrative is built into Client reports on Plus and Pro: it structures imported data, builds charts, and drafts the performance story inside the client report. Dashboard tools put AI insights beside a dashboard rather than inside the deliverable.
Which reporting tool works without setting up connectors?
Orbits is file-first: paste a CSV, upload a PDF, or drop in a screenshot of any dashboard and AI structures it into report-ready charts and tables. That means a client tool with no integration anywhere is never a reporting gap, which is not true of connector-only tools like Swydo, DashThis, or Looker Studio.
Which agency reporting tool has the best benchmarks?
Databox. Peer benchmarking is its recognized strength, and if comparing a client against industry medians is central to your reporting, Databox does that well. Orbits does not offer peer benchmarks; it focuses on the narrated client deliverable instead.