Social
Social media report template
Show which posts created attention, which ones created action, and what the next content batch should repeat.
What the client sees
A polished starting point for the next client update, with the cover, narrative, charts, source tables, and next steps already shaped.
Social Overview
Social Overview summary
Total followers grew 3.8%, impressions rose 21%, and blended engagement rate improved to 5.1%. LinkedIn produced the strongest qualified conversations.
The month favored practical, point-of-view content over broad promotional posts. The content plan should continue pairing educational formats with a sharper founder or customer perspective.
Platform KPI tiles
MoM social trend
Facebook Performance
Facebook Performance summary
Facebook grew modestly but remained useful for community proof and retargeting engagement pools.
Short customer proof posts outperformed link-only updates. Facebook should be treated as a credibility and remarketing channel, not the main source of net-new reach.
Facebook metrics and post types
| Metric Or Type | Current | Prior | MoM | Notes |
|---|---|---|---|---|
| Followers | 38,420 | 37,890 | +1.4% | Steady |
| Reach | 162,000 | 148,400 | +9.2% | Video-led |
| Impressions | 284,000 | 251,200 | +13.1% | Improved frequency |
| Engagements | 10,790 | 9,210 | +17.2% | Proof posts helped |
| Video posts | 6.1% engagement | 5.3% | +0.8 pts | Best format |
| Link posts | 1.8% engagement | 2.1% | -0.3 pts | Needs stronger hook |
Top Facebook posts
| Post | Reach | Engagements | Clicks | Takeaway |
|---|---|---|---|---|
| Customer rollout clip | 48,200 | 2,410 | 312 | Proof drives action |
| Before-after workflow | 36,800 | 1,940 | 186 | Visual contrast works |
| Product update link | 18,600 | 412 | 91 | Too product-led |
Instagram Performance
Instagram Performance summary
Instagram delivered the largest reach pool, with Reels creating discovery and carousels creating saves.
Audience behavior split clearly by format. Reels should open new reach, carousels should package practical guidance, and stories should keep lower-friction clicks moving to the site.
Instagram format performance
Instagram account and top posts
| Item | Current | MoM | Result | Notes |
|---|---|---|---|---|
| Followers | 64,880 | +4.1% | Healthy | Reels drove discovery |
| Profile visits | 18,420 | +19.4% | Strong | Bio clarity helped |
| Bio clicks | 2,540 | +16.8% | Strong | Offer link worked |
| Top reel | 186,000 reach | +31% | 842 saves | Customer proof |
| Top carousel | 72,400 reach | +24% | 1,120 saves | Checklist format |
| Top story | 38,600 reach | +11% | 412 clicks | Launch countdown |
LinkedIn Performance
LinkedIn Performance summary
LinkedIn produced the highest engagement rate and the best business-quality conversations.
Founder-led posts and practical teardown content created the clearest lift. The audience is responding to operational specificity, especially when posts show the cost of the old workflow.
LinkedIn metrics and audience
| Metric | Current | Prior | MoM | Notes |
|---|---|---|---|---|
| Followers | 28,140 | 26,640 | +5.6% | Strong |
| Visitors | 12,860 | 10,920 | +17.8% | Profile lift |
| Impressions | 318,000 | 248,000 | +28.2% | Strong |
| Clicks | 6,420 | 5,180 | +23.9% | Strong |
| CTR | 2.0% | 2.1% | -0.1 pts | Stable |
| Reactions | 14,900 | 11,200 | +33.0% | Strong |
| Comments | 1,140 | 820 | +39.0% | High quality |
| Shares | 684 | 512 | +33.6% | Strong |
| Top demographic | RevOps leaders | 34% | +4 pts | Ideal audience |
Top LinkedIn posts
| Post | Impressions | Engagement Rate | Comments | Lead Signal |
|---|---|---|---|---|
| Pipeline hygiene teardown | 86,400 | 7.4% | 312 | 24 sales conversations |
| Founder lesson on reporting | 62,800 | 8.1% | 286 | 18 inbound replies |
| Benchmark carousel | 54,200 | 6.8% | 144 | High saves |
TikTok Performance
TikTok Performance summary
TikTok expanded reach and profile visits, but site traffic remains early-stage compared with Instagram and LinkedIn.
The strongest videos opened with a direct workflow pain point in the first two seconds. Watch time is improving, and traffic-source data shows more users finding content through search.
TikTok operating metrics
| Metric | Current | Prior | MoM | Readout |
|---|---|---|---|---|
| Followers | 41,600 | 39,700 | +4.8% | Healthy |
| Views | 912,000 | 744,000 | +22.6% | Strong |
| Profile views | 14,200 | 10,900 | +30.3% | Strong |
| Likes | 41,800 | 32,600 | +28.2% | Strong |
| Comments | 2,140 | 1,680 | +27.4% | Strong |
| Shares | 3,820 | 2,940 | +29.9% | Strong |
| Avg watch time | 8.4s | 7.1s | +1.3s | Improving |
| Traffic source | For You 62% / Search 18% | Search 12% | +6 pts search | SEO value rising |
Top TikTok videos
| Video | Views | Watch Time | Shares | Takeaway |
|---|---|---|---|---|
| Three pipeline mistakes | 242,000 | 9.6s | 1,120 | Pain-point hooks work |
| Dashboard rebuild timelapse | 186,000 | 8.8s | 840 | Visual process works |
| Founder hot take | 141,000 | 7.9s | 612 | Point of view travels |
Social Referral Traffic
Social Referral Traffic summary
Social referral sessions grew 14% and assisted conversions rose 18%, confirming that social is influencing later conversion paths.
Direct last-click conversions understate social's value. LinkedIn and Instagram are especially important in assisted journeys that later close through search, direct, and email.
GA4 social traffic
Top social landing pages and assisted conversions
| Landing Page | Sessions | Conversions | Assists | Note |
|---|---|---|---|---|
| /resources/pipeline-hygiene | 2,420 | 48 | 116 | Best education-to-conversion path |
| /solutions/field-sales | 1,980 | 62 | 104 | Strong LinkedIn fit |
| /pricing | 1,120 | 34 | 78 | Retargeting audience builder |
Content Performance Analysis
Content Performance Analysis summary
The best content format was practical carousels supported by short proof videos. Posts published Tuesday through Thursday morning earned the best engagement density.
Themes with operational specificity outperformed broad brand statements. Hashtags helped discovery when they described the problem and audience instead of chasing generic volume.
Format, theme, timing, and hashtag findings
| Dimension | Winner | Result | Recommendation |
|---|---|---|---|
| Format | Checklist carousel | 6.8% engagement / high saves | Run weekly |
| Format | Customer proof reel | 31% higher click rate | Pair with retargeting |
| Theme | Pipeline hygiene | Best comments and shares | Create a series |
| Posting time | Tue-Thu 9-11am | 18% higher engagement density | Protect slot |
| Hashtags | #revops #salesops #crmreporting | Search contribution rising | Keep specific |
Insights & Next Steps
Insights & Next Steps summary
LinkedIn should remain the priority for qualified demand, Instagram should scale proof-based reach, and TikTok should continue testing search-led hooks.
The next batch should be built around repeatable formats instead of isolated posts. Each platform needs a clear job: LinkedIn for expertise, Instagram for proof and nurture, TikTok for discovery, and Facebook for community and retargeting.