Brief: Conversions up from 198 to 240. New landing page live May 12. Meta CPCs rose about 15%, shifted budget to retargeting. SEO traffic flat.. Acme Wellness. Launch June promo page, test two new ad angles, review GA4 events.. Professional
May results and what's next Hi Acme Wellness, Conversions have increased from 198 to 240 this month, which is a positive sign for our marketing efforts. However, we noticed a 15% rise in Meta CPCs, prompting us to shift more budget towards retargeting to optimize our spend. SEO traffic remains flat, indicating that we need to enhance our organic strategies. To address these challenges, we are launching a June promo page and will test two new ad angles to drive engagement. Additionally, we will review GA4 events to better understand user behavior. Next steps: Launch June promo page, test new ad angles, review GA4 events.
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