You are not buying an SEO toolkit to get a reporting tab. Orbits' whole job is the client report: import, structure, narrate, brand, schedule, deliver.
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The Semrush Reporting Alternative That Isn't Chained to an SEO Suite
Semrush reporting is tied to an SEO suite whose Pro plan lists at $139.95 per month monthly, or $117.33 per month when billed annually, and it reports best on what Semrush itself measures. Orbits is report-first: AI-written, branded client reports from any data source, whether that is GA4, Meta Ads, a Shopify export, or a screenshot of a tool nobody has a connector for.
Semrush is an excellent SEO research platform, and if your agency lives in keyword gaps and backlink audits, keep it. But its reporting exists to serve the suite: the data model is SEO-shaped, the price of entry is the whole toolkit, and the moment a client wants paid media, email, and ecommerce in the same monthly report, you are stitching exports together by hand anyway.
Orbits treats the report as the product, not the add-on. Import data from anywhere, including Semrush exports, and AI structures it into charts and tables and writes the cross-channel narrative under your brand. Scheduling and client links come standard, because the monthly report is the entire point, not a tab.
And the cross-channel report is only the front door. The same workspace builds a client site in Sites and generates creative in Create. Semrush gives you an SEO suite with a reporting tab; Orbits gives you the client-facing operating layer across every channel.
Orbits vs Semrush at a glance
| Feature | Orbits | Semrush |
|---|---|---|
| AI-written report narrative | Yes: Plus and Pro (beta) | None |
| File, CSV & screenshot import | CSV, PDF, screenshots | None |
| Integration connectors | 30+ integrations, all channels | Semrush + Google data sources |
| Client-ready report templates | Yes: SEO, paid, social, email, ecommerce | Yes: SEO-focused |
| White-label / own-your-brandOrbits Free shows Orbits branding; Plus removes it and adds Client reports. | Your brand, not ours | Via higher tiers / add-ons |
| Scheduled delivery | Email + Slack, on autopilot | Yes (email) |
| Client portal & share links | Branded share links | None |
| Free AI tools included | Yes: 20+ free tools | Some free SEO tools |
| Price anchor | Free plan; paid from $20/mo | SEO Toolkit Pro $139.95/mo monthly; $117.33/mo annual |
Based on publicly available information, June 2026. Verify details with each vendor.
Where Orbits beats Semrush reporting for agencies
SEO next to paid media, email, social, and ecommerce. Orbits pulls from 30+ integrations and any file or screenshot, so the client gets one coherent story instead of one tool's slice.
Rankings up, conversions flat, spend shifting? AI drafts the explanation across all of it in client-friendly language, and you edit in a real block editor.
Export the position tracking or site audit data and drop it in. AI structures the CSV into report-ready charts, so switching your reporting does not mean abandoning your research stack.
Reports, a client site built in Sites, and creative all live in one workspace where, on Plus, clients see YOUR brand, not ours, with a free plan and paid plans from $20 per month, instead of paying for a seat on a research suite you only open at audit time.
When Semrush might fit better
If your agency's deliverable is deep SEO research itself, audits, keyword strategy, competitive intelligence, Semrush is a category leader and its reports of its own data are convenient. If the deliverable is a branded monthly report across everything you manage for the client, a research suite's reporting tab is the wrong foundation.
Report on everything you manage, not just the suite
Start free, import data from any source, and send one coherent, AI-narrated client report across every channel.
Frequently asked questions
What is the best alternative to Semrush My Reports?
Orbits, if you want client reporting as the product rather than a feature of an SEO suite. Orbits builds branded, AI-narrated reports from any data source, including Semrush exports, with scheduling and client links built in.
Can I keep Semrush for research and use Orbits for reporting?
Yes, and that is a common setup. Keep Semrush for keyword and competitive research, export the data that belongs in the client report, and let Orbits structure it, chart it, and write the narrative alongside your GA4, ads, and ecommerce data.
Does Orbits report on more than SEO?
That is the point. Orbits pulls from 30+ integrations across analytics, ads, ecommerce, CRM, email, and dev tools, plus any CSV, PDF, or screenshot. One report covers everything you manage for the client.
How much does Semrush reporting cost compared to Orbits?
Semrush reporting requires a suite subscription; the SEO Toolkit Pro plan lists at $139.95 per month monthly, or $117.33 per month when billed annually, with white-label and CRM features tied to higher tiers and add-ons. Orbits has a free plan and paid plans from $20 per month, with Client reports on Plus and Pro.
Can Orbits import Semrush data?
Yes. Export position tracking, traffic, or audit data as CSV and drop it into Orbits. AI structures it into charts and tables ready for the report, next to the rest of the client's channels.